About the Program
The Marketing program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, accounting, and economics with an emphasis in marketing principles, sales, and advertising. To be successful students need basic competence in reading, written and oral communication, and mathematics. Students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment.
This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses.
Program Requirements
For current program requirements -> 2024-2025
Program Goal: Career
GE Pattern(s): Butte Local
Program Code: 01311.00AS
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Identify business terms and concepts, and effectively communicate using the language of business.
Make effective business decisions using a systematic, evaluative, information-based approach.
Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is survey of business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. Students will learn about how this business context (including issues such as ethics and sustainability) influences the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business' ability to achieve its organizational goals. (C-ID BUS 110).
Prerequisite(s): ENGL 2
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course applies the principles of ethical and effective communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills. (C-ID BUS 115)
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course invites current and future managers to build foundational skills for leading teams of employees in a diverse, multicultural work environment. The focus is on self-assessment, analyzing to understand work situations, as well as developing leadership skills and strategies. This course emphasizes individual factors impacting success including communication skills, conflict resolution, motivation, decision making, leadership style, and business ethics.
Prerequisite(s): MATH 108 or MATH 116 or Equivalent Placement Guidance: See "AB 705 Placement Guidance" in the Butte College Catalog
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This is an introductory course focusing on choices of individual economic decision-makers. Topics include scarcity, specialization and trade, market equilibrium, elasticity, production and cost theory, market structures, factor markets, and market failure. (C-ID ECON 201).
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
Fundamental legal principles pertaining to business transactions. Introduction to the legal process. Topics include sources of law and ethics, contracts, torts, agency, criminal law, business organizations, and judicial and administrative processes. (C-ID BUS 125).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is an introductory accounting course designed for students with little or no prior training in accounting. Topics span the accounting cycle including analysis of business transactions, journalizing, posting, and preparation of financial statements using a hands-on approach. The course prepares students for entry level accounting careers, further study of accounting principles, or to help small business owners manage their own accounting records.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces personal selling concepts, processes and tools. It emphasizes the importance of ethical, professional conduct; an understanding of consumer behavior; needs-satisfaction selling; and effective two-way communication. Students learn how to find and qualify prospects; establish rapport; ask questions to determine customers' needs; present pertinent product/service features, advantages and benefits; overcome buyers' objections; and close the sale. Students will participate (as buyers, sellers and critical observers) in interactive sales presentations.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to the function of promotion in relation to business and society. It looks at promotion as a social and economic institution. Emphasis is placed on integrating marketing communications across multiple platforms including social media and other online spaces to achieve the organizations objective.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
Unit(s): 1.00
Transfer Status: CSU
Contact Hours:
17.00 hours Lecture
Total Course Hours: 17.00
This course introduces students to identifying essential external and internal communication skills, managing conflict, developing a positive attitude, and creating the professional image for the workplace.
Unit(s): 1.00
Transfer Status: CSU
Contact Hours:
12.75 hours Lecture
/ 12.75 hours Lab
Total Course Hours: 25.50
This course is designed for those who want to learn Microsoft Excel for Windows from the perspective of owning or running a business. Course content includes designing and analyzing worksheets and using formulas and functions with an emphasis on accounting principles.
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is the study of the fundamentals of public speaking with an emphasis on extemporaneous style delivery. Focus is placed on critical thinking including: the organization of ideas, the use of research, the development of critical analysis in the construction and consumption of messages and the practice of ethical and mindful communication. (C-ID COMM 110).
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This is an Honors level introductory Public Speaking course. Through a process of thorough analysis, critical thinking, extended discussions, and original oral and written responses, students will study the fundamentals of extemporaneous public speaking. Emphasis is placed on the organization of ideas, the use of research techniques, and the development of critical analysis for problem solving. (C-ID COMM 110).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course is an introduction to the general field of graphic design. Students will explore and apply professional skills in design, layout, and production. Areas of study will include advertising design and layouts, corporate identity, publication design, packaging and producing print-ready artwork.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan.
Unit(s): 2.00
Transfer Status: CSU
Contact Hours:
25.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 51.00
In this course, students will examine the design principles and elements applied when creating printed documents and use desktop publishing software to create high-quality printed business publications such as newsletters, brochures, and flyers.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course is an introduction to developing interactive content for the World Wide Web. Students will survey online content to gain an understanding of effective Web design principles. Students will learn how to produce interactive content using a variety of programs to create and process text, sound, graphics and video. As a final project, students will design and produce an interactive Website.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course introduces students to skills and techniques used to produce computer generated multimedia presentations. Areas of study will include the development of multimedia projects and the study of multimedia tools, the selection of hardware, use of text, photography, graphics, animation, digital video and audio.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 68.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 68.00
This course is an examination of information and communication technologies used in today's businesses and the impact these technologies are having on today's workplaces. The course will include examination and application of a wide range of information and communication technology tools used to support and enhance business functions and processes. Focus will be placed on solving a variety of business problems, improving organizational productivity, and achieving the goals of business.
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Contacts
Dr. ShaunAdrian Chofla, Chair
(530) 895-2550
Department Office: BE 116
(530) 895-2371
Counseling and Advising:
(530) 895-2378
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