About the Program
The Entrepreneurship program prepares students to start and manage a small business. Students will gain the knowledge and skills necessary to build a business from concept to profit. This includes writing a business plan, developing product strategy, problem solving supply chain management and manufacturing issues, designing marketing and sales campaigns, acquiring and managing finances, building and leading teams, and selecting business technologies. In this process, students will develop leadership, communication, and business analysis skills necessary for small business management.
Program Requirements
Program Goal: CTE
GE Pattern(s): Butte Local
Program Code: 11122.00AS
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Identify business terms and concepts, and effectively communicate using the language of business.
Make effective business decisions using a systematic, evaluative, information-based approach.
Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multi-cultural, team-oriented, rapidly-changing environment.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course applies the principles of ethical and effective communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills. (C-ID BUS 115).
Unit(s): 1.00
Transfer Status: CSU
Contact Hours:
17.00 hours Lecture
Out of Class Hours: 34.00
Total Course Hours: 51.00
This course introduces students to identifying essential external and internal communication skills, managing conflict, developing a positive attitude, and creating the professional image for the workplace.
Unit(s): 1.00
Transfer Status: CSU
Contact Hours:
12.75 hours Lecture
/ 12.75 hours Lab
Out of Class Hours: 25.50
Total Course Hours: 51.00
This course is designed for those who want to learn Microsoft Excel for Windows from the perspective of owning or running a business. Course content includes designing and analyzing worksheets and using formulas and functions with an emphasis on accounting principles.
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
Fundamental legal principles pertaining to business transactions. Introduction to the legal process. Topics include sources of law and ethics, contracts, torts, agency, criminal law, business organizations, and judicial and administrative processes. (C-ID BUS 125).
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course is survey of business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. Students will learn about how this business context (including issues such as ethics and sustainability) influences the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business' ability to achieve its organizational goals. (C-ID BUS 110).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course invites current and future managers to build foundational skills for leading teams of employees in a diverse, multicultural work environment. The focus is on self-assessment, analyzing to understand work situations, as well as developing leadership skills and strategies. This course emphasizes individual factors impacting success including communication skills, conflict resolution, motivation, decision making, leadership style, and business ethics.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
Prerequisite(s): Elementary Algebra or equivalent
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This is an introductory course focusing on choices of individual economic decision-makers. Topics include scarcity, specialization and trade, market equilibrium, elasticity, production and cost theory, market structures, factor markets, and market failure. (C-ID ECON 201).
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
The course focuses on theory and techniques of public speaking in a democratic society via discovery, development, and criticism of ideas in public discourse through research, reasoning, organization, composition, presentation, and evaluation of various types of speeches including informative and persuasive speeches. (C-ID COMM 110).
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This is an Honors level introductory Public Speaking course. The course focuses on theory and techniques of public speaking in a democratic society via discovery, development, and criticism of ideas in public discourse through research, reasoning, organization, composition, presentation, and evaluation of various types of speeches including informative and persuasive speeches. Graded only. (C-ID COMM 110).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course is an introductory accounting course designed for students with little or no prior training in accounting. Topics span the accounting cycle including analysis of business transactions, journalizing, posting, and preparation of financial statements using a hands-on approach. The course prepares students for entry level accounting careers, further study of accounting principles, or to help small business owners manage their own accounting records.
Unit(s): 2.00
Transfer Status: NT
Contact Hours:
25.50 hours Lecture
/ 25.50 hours Lab
Out of Class Hours: 51.00
Total Course Hours: 102.00
This course is an overview of basic bookkeeping methods from a small business perspective. Topics discussed will include debits, credits, journal entries, petty cash, accounts receivable, accounts payable, trial balance, income statement, and the balance sheet for a service business. Students will also be introduced to the basic functions of QuickBooks. Emphasis will be on providing answers to questions commonly asked by small business owners.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course examines managerial concepts, approaches and tools relevant for organizations operating in today's dynamic, technology-infused and globally-competitive business environment. Focus will be placed on three fundamental management functions: planning, organizing and controlling within an ethics and contingency management framework. Students will explore established perspectives and guidelines as they develop competencies to assist managers in understanding and addressing organizational problems.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course highlights complex and important issues in current human resources practice, and demonstrates how managers can effectively manage human resources. The course explores Human Resource Management (HRM) issues for today's companies: changing government and legal requirements; new information systems; downsizing; demands for a more skilled workforce; increasing attention to and appreciation for diversity; the global workforce and intensifying global competition; and changing cultural and economic factors.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Out of Class Hours: 85.00
Total Course Hours: 153.00
This course is an examination of information and communication technologies used in today's businesses and the impact these technologies are having on today's workplaces. The course will include examination and application of a wide range of information and communication technology tools used to support and enhance business functions and processes. Focus will be placed on solving a variety of business problems, improving organizational productivity, and achieving the goals of business.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Out of Class Hours: 68.00
Total Course Hours: 153.00
This course covers a recent version of Microsoft Excel for Windows for students who have an understanding of computers and desire comprehensive knowledge of spreadsheets. Course content includes creating, formatting, and maintaining worksheets; using logical and financial formulas and functions; creating and modifying charts; using visual enhancements; working with tables and data tools; creating vlookup and hlookup reference functions; and creating pivot tables. (C-ID BSOT 112X, BSOT 122X, BSOT 132X).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course introduces personal selling concepts, processes and tools. It emphasizes the importance of ethical, professional conduct; an understanding of consumer behavior; needs-satisfaction selling; and effective two-way communication. Students learn how to find and qualify prospects; establish rapport; ask questions to determine customers' needs; present pertinent product/service features, advantages and benefits; overcome buyers' objections; and close the sale. Students will participate (as buyers, sellers and critical observers) in interactive sales presentations.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course introduces students to the function of promotion in relation to business and society. It looks at promotion as a social and economic institution. Emphasis is placed on integrating marketing communications across multiple platforms including social media and other online spaces to achieve the organizations objective.
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Contacts
Kenneth Bearden, Chair
(530) 895-2213
Department Office: BE 116
(530) 895-2371
Counseling and Advising:
(530) 895-2378
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