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Retail Management

Program Year (2024-2025)

About the Program

The Retail Management program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, basic marketing principles, accounting, business law, economics and business computer applications, with an emphasis in retailing.

Students completing the program in Retail Management will increase their practical business skills relating to devising plans, organizing tasks, leading others, and controlling operations. Customer service positions, retail associate, sales associate, assistant store manager, retail manager are positions in this field.


Program Requirements

Program Goal: CTE
GE Pattern(s): None
Program Code: 01317.01CA

Program Learning Outcome(s):

Upon successful completion of this program, the student will be able to:

  • Define the terms, principles and theories relating to retail planning, strategy and implementation.

  • Conduct a retail audit to demonstrate mastery of course concepts including customer buying behavior, retail planning, strategy, store layout, visual merchandising, and operations.

  • Analyze a retail marketing strategy and its appropriateness given target market(s).

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Required courses:
27 Units

Contacts

Kenneth Bearden, Chair
(530) 895-2213

Department Office: BE 116
(530) 895-2371

Counseling and Advising:
(530) 895-2378

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