About the Program
(Not Eligible for Financial Aid) Students are introduced to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
The certificate is designed to provide students with an exposure to web marketing tools and strategies which would qualify the student to work as a web assistant to help manage a company’s online presence.
Program Requirements
Program Goal: CTE
GE Pattern(s): None
Program Code: BUSONWEB.CC
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Understand business terms and concepts, and effectively communicate using the language of business.
Make effective web-based business decisions using a systematic, evaluative, information-based approach.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course applies the principles of ethical and effective communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills. (C-ID BUS 115).
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Out of Class Hours: 85.00
Total Course Hours: 153.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment.
Unit(s): 3.00
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Out of Class Hours: 102.00
Total Course Hours: 153.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
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Contacts
Kenneth Bearden, Chair
(530) 895-2213
Department Office: BE 116
(530) 895-2371
Counseling and Advising:
(530) 895-2378
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