About the Program
The Marketing program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, accounting, and economics with an emphasis in marketing principles, sales, and advertising. To be successful students need basic competence in reading, written and oral communication, and mathematics. Students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment.
This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses.
Program Requirements
For current program requirements -> 2024-2025
Program Goal: Career
GE Pattern(s): Butte Local
Program Code: 01311.00AS
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Identify business terms and concepts, and effectively communicate using the language of business.
Make effective business decisions using a systematic, evaluative, information-based approach.
Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is survey of business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. Students will learn about how this business context (including issues such as ethics and sustainability) influences the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business' ability to achieve its organizational goals. (C-ID BUS 110).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course applies the principles of creating ethical and effective business communication to letters, memos, emails, and written and oral reports. The course emphasizes planning, organizing, composing, and revising business documents utilizing appropriate software to prepare and deliver written documents and professional-level oral reports.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is the study of the fundamentals of public speaking with an emphasis on extemporaneous style delivery. Focus is placed on critical thinking including: the organization of ideas, the use of research, the development of critical analysis in the construction and consumption of messages and the practice of ethical and mindful communication. (C-ID COMM 110).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This is an Honors level introductory Public Speaking course. Through a process of thorough analysis, critical thinking, extended discussions, and original oral and written responses, students will study the fundamentals of extemporaneous public speaking. Emphasis is placed on the organization of ideas, the use of research techniques, and the development of critical analysis for problem solving. (C-ID COMM 110).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course examines the role effective human relations plays in enhancing today's diverse, multi-cultural work environment and facilitating individual and organizational success. This course emphasizes concepts and assessment relating to individual factors (such as personality, attitudes, values, learning style) and to how employees throughout organizations interact with one another (such as communication, leadership styles, conflict resolution approaches). The course enables both managers/supervisors and those not currently in leadership roles to better understand work dynamics and devise appropriate strategies to enhance human relations and organizational and career success.
Prerequisite(s): MATH 108 or MATH 116 or Equivalent
Unit(s): 3.00
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This is an introductory course focusing on choices of individual economic decision-makers. Topics include scarcity, specialization and trade, market equilibrium, elasticity, production and cost theory, market structures, factor markets, and market failure. (C-ID ECON 201).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course covers fundamental legal principles pertaining to business transactions and affecting managerial decisions. It introduces the law as an instrument of social and political control in society. Topics include sources of law and ethics, contracts, torts, agency, judicial and administrative processes, employment law, forms of business organizations, and domestic and international governmental regulations. (C-ID BUS 120).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II or MATH 217 or concurrent enrollment
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course is an introductory accounting course designed for students with little or no prior training in accounting. Topics span the accounting cycle including analysis of business transactions, journalizing, posting, and preparation of financial statements using a hands-on approach. The course prepares students for entry level accounting careers, further study of accounting principles, or to help small business owners manage their own accounting records.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces personal selling concepts, processes and tools. It emphasizes the importance of ethical, professional conduct; an understanding of consumer behavior; needs-satisfaction selling; and effective two-way communication. Students learn how to find and qualify prospects; establish rapport; ask questions to determine customers' needs; present pertinent product/service features, advantages and benefits; overcome buyers' objections; and close the sale. Students will participate (as buyers, sellers and critical observers) in interactive sales presentations.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to the function of advertising in relation to business and society. It looks at advertising as a social and economic institution. Emphasis is placed on identifying the best strategy and advertising medium to achieve the business objective. Students will plan an advertising campaign including defining a target audience, research markets, select the most effective advertising mediums, select media outlets, estimate the campaign budget and draft advertising copy. The advertising campaign project builds an understanding of traditional and digital advertising, writing radio or podcast copy, and storyboarding for television or digital advertising.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
Unit(s): 1.00
Transfer Status: CSU
Contact Hours:
17.00 hours Lecture
Total Course Hours: 17.00
This course introduces students to identifying essential external and internal communication skills, managing conflict, developing a positive attitude, and creating the professional image for the workplace.
Unit(s): 1.00
Recommended Prep: Reading Level IV; English Level III; Math Level I
Transfer Status: CSU
Contact Hours:
12.75 hours Lecture
/ 12.75 hours Lab
Total Course Hours: 25.50
This course is designed for those who want to learn Microsoft Excel for Windows from the perspective of owning or running a business. Course content includes designing and analyzing worksheets and using formulas and functions with an emphasis on accounting principles.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course is an introduction to the general field of graphic design. Students will explore and apply professional skills in design, layout, and production. Areas of study will include advertising design and layouts, corporate identity, publication design, packaging and producing print-ready artwork.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan.
Unit(s): 2.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
25.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 51.00
In this course, students will examine the design principles and elements applied when creating printed documents and use desktop publishing software to create high-quality printed business publications such as newsletters, brochures, and flyers.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course is an introduction to developing interactive content for the World Wide Web. Students will survey online content to gain an understanding of effective Web design principles. Students will learn how to produce interactive content using a variety of programs to create and process text, sound, graphics and video. As a final project, students will design and produce an interactive Website.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV; Math Level I
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course introduces students to skills and techniques used to produce computer generated multimedia presentations. Areas of study will include the development of multimedia projects and the study of multimedia tools, the selection of hardware, use of text, photography, graphics, animation, digital video and audio.
Unit(s): 3.00
Recommended Prep: BCIS 18 and ability to type 35 WPM.
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 68.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied. Tools such as OneDrive, Skype and Twitter will be used.
Unit(s): 3.00
Recommended Prep: BCIS 84, ability to key 25 wpm, Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 68.00
This course is an examination of information and communication technologies used in today's businesses and the impact these technologies are having on today's workplaces. The course will include examination and application of a wide range of information and communication technology tools used to support and enhance business functions and processes. Focus will be placed on solving a variety of business problems, improving organizational productivity, and achieving the goals of business.
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Contacts
LaRee Hartman, Chair
(530) 895-2207
Department Office: BE 116
(530) 895-2371
Counseling and Advising:
(530) 895-2378
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