About the Program
Students are introduced to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
The certificate is designed to provide students with an exposure to web marketing tools and strategies which would qualify the student to work as a web assistant to help manage a company's online presence.
Program Requirements
For current program requirements -> 2024-2025
Program Goal: Career
GE Pattern(s): None
Program Code: BUSONWEB.CC
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Understand business terms and concepts, and effectively communicate using the language of business.
Make effective web-based business decisions using a systematic, evaluative, information-based approach.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course applies the principles of creating ethical and effective business communication to letters, memos, emails, and written and oral reports. The course emphasizes planning, organizing, composing, and revising business documents utilizing appropriate software to prepare and deliver written documents and professional-level oral reports.
Unit(s): 3.00
Recommended Prep: BCIS 18 and ability to type 35 WPM.
Transfer Status: CSU
Contact Hours:
42.50 hours Lecture
/ 25.50 hours Lab
Total Course Hours: 68.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied. Tools such as OneDrive, Skype and Twitter will be used.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III; Math Level II
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan.
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Contacts
LaRee Hartman, Chair
(530) 895-2207
Department Office: BE 116
(530) 895-2371
Counseling and Advising:
(530) 895-2378
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