About the Program
Completion of this certificate will introduce students to the study, writing and production of media content. Students choose the path most relevant to their career goals: the study of TV or film, and the production of audio or video.
Program Requirements
For current program requirements -> 2024-2025
Program Goal: Career
GE Pattern(s): None
Program Code: MASSMEDIA.CC
Program Learning Outcome(s):
Upon successful completion of this program, the student will be able to:
Describe the history, business models and new technologies of mass media in the United States.
Analyze the role and function of media ethics in commercial mass media.
Identify and address the technical and aesthetic issues related to creating and writing for electronic media.
Write and assemble audio or video productions for presentation to an audience.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
Survey of mass communication and the interrelationships of media with society including history, structure and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity. (C-ID JOUR 100).
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
Basic introductory course in writing for the film and electronic media. Emphasis on preparing scripts in proper formats, including fundamental technical, conceptual and stylistic issues related to writing fiction and non-fiction scripts for informational and entertainment purposes in film and electronic media. Includes a writing evaluation component as a significant part of the course requirement.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
The course introduces students to contemporary American television (TV) programming including daytime drama, situation comedy, westerns, police and mystery, medical/legal and advertising. TV content will be looked at from a variety of perspectives including social, cultural, political, historical, and economic to explore how television impacts culture and the individual.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level IV
Transfer Status: CSU/UC
Contact Hours:
51.00 hours Lecture
Total Course Hours: 51.00
This course introduces students to the influence film has on us an art form and the techniques filmmakers use to make us respond. Students will become familiar with the power of film to influence popular beliefs and attitudes. Students will be able to describe the creative and technical elements artists use to make movies such as scriptwriting, cinematography, editing, music, acting, and art direction.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
This course serves as an introduction to the theory and practice of audio production for radio, television, film and digital recording applications. Students will learn the fundamentals of sound design and aesthetics, microphone use, and digital recording equipment. Students gain hands on experience recording, editing, mixing and mastering audio. Upon completion, students will have basic knowledge of applied audio concepts, production workflow, equipment functions, and audio editing software.
Unit(s): 3.00
Recommended Prep: Reading Level IV; English Level III
Transfer Status: CSU
Contact Hours:
34.00 hours Lecture
/ 51.00 hours Lab
Total Course Hours: 85.00
The course provides an introduction to the theory, terminology, and operation of single camera video production, including composition and editing techniques, camera operation, portable lighting, video recorder operation, audio control and basic editing. This course focuses on the aesthetics and fundamentals of scripting, producing, directing on location, postproduction, and exhibition/distribution.
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Contacts
Daniel Donnelly, Chair
(530) 895-2880
Department Office: ARTS 224
(530) 895-2404
Counseling and Advising:
(530) 895-2378
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