Certificate of Achievement in Marketing
2020-2021 Map
Total Units: 29
Term 1
15 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
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| BUS-20: Intro. to Business | 3 | ||
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Unit(s): 3.00
This course is survey of business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. Students will learn about how this business context (including issues such as ethics and sustainability) influences the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business' ability to achieve its organizational goals. (C-ID BUS 110). |
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| Required Core Choice (Select One) | 3 | ||
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| BUS-35: Mgmt & Human Relations | 3 | ||
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Unit(s): 3.00
This course examines the role effective human relations plays in enhancing today's diverse, multi-cultural work environment and facilitating individual and organizational success. This course emphasizes concepts and assessment relating to individual factors (such as personality, attitudes, values, learning style) and to how employees throughout organizations interact with one another (such as communication, leadership styles, conflict resolution approaches). The course enables both managers/supervisors and those not currently in leadership roles to better understand work dynamics and devise appropriate strategies to enhance human relations and organizational and career success. |
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| ECON-4: Princ of Microeconomics | 3 | ||
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Prerequisite(s): MATH 108 or MATH 116 or Equivalent This is an introductory course focusing on choices of individual economic decision-makers. Topics include scarcity, specialization and trade, market equilibrium, elasticity, production and cost theory, market structures, factor markets, and market failure. (C-ID ECON 201). |
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| BUS-64: Princ of Marketing | 3 | ||
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Unit(s): 3.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment. |
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Term 2
14 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
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| ACCT-20: Intro to Accounting | 3 | ||
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Unit(s): 3.00
This course is an introductory accounting course designed for students with little or no prior training in accounting. Topics span the accounting cycle including analysis of business transactions, journalizing, posting, and preparation of financial statements using a hands-on approach. The course prepares students for entry level accounting careers, further study of accounting principles, or to help small business owners manage their own accounting records. |
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| BUS-50: Sales in Today's World | 3 | ||
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Unit(s): 3.00
This course introduces personal selling concepts, processes and tools. It emphasizes the importance of ethical, professional conduct; an understanding of consumer behavior; needs-satisfaction selling; and effective two-way communication. Students learn how to find and qualify prospects; establish rapport; ask questions to determine customers' needs; present pertinent product/service features, advantages and benefits; overcome buyers' objections; and close the sale. Students will participate (as buyers, sellers and critical observers) in interactive sales presentations. |
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| BUS-60: Advertising-Copywriting | 3 | ||
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Unit(s): 3.00
This course introduces students to the function of advertising in relation to business and society. It looks at advertising as a social and economic institution. Emphasis is placed on identifying the best strategy and advertising medium to achieve the business objective. Students will plan an advertising campaign including defining a target audience, research markets, select the most effective advertising mediums, select media outlets, estimate the campaign budget and draft advertising copy. The advertising campaign project builds an understanding of traditional and digital advertising, writing radio or podcast copy, and storyboarding for television or digital advertising. |
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| BUS-68: Business on the Internet | 3 | ||
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Unit(s): 3.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives. |
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| BCIS-33: Skills-Working Professional | 1 | ||
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Unit(s): 1.00
This course introduces students to identifying essential external and internal communication skills, managing conflict, developing a positive attitude, and creating the professional image for the workplace. |
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| BCIS-81: Excel for Business | 1 | ||
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Unit(s): 1.00
This course is designed for those who want to learn Microsoft Excel for Windows from the perspective of owning or running a business. Course content includes designing and analyzing worksheets and using formulas and functions with an emphasis on accounting principles. |
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