Certificate in Business on the Web
2021-2022 Map
Total Units: 15
Term 1
15 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
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| BUS 25: Introduction to Entrepreneurship | 3.00 | ||
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Unit(s): 3.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan. |
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| BUS 64: Principles of Marketing | 3.00 | ||
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Unit(s): 3.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment. |
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| BUS 68: Web Marketing | 3.00 | ||
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Unit(s): 3.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives. |
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| BCIS 13: Business Communication | 3.00 | ||
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Prerequisite(s): ENGL 2 This course applies the principles of ethical and effective communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills. (C-ID BUS 115) |
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| BCIS 15: Web-based Tools for Business | 3.00 | ||
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Unit(s): 3.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied. |
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Notes:
This certificate is recommended for students who already have an associates or bachelor's degree.