Certificate of Achievement in Marketing
2023-2024 Map
Total Units: 29
Term 1
15 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
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| BUS 20: Introduction to Business | 3.00 | ||
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Unit(s): 3.00
This course is survey of business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. Students will learn about how this business context (including issues such as ethics and sustainability) influences the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business' ability to achieve its organizational goals. (C-ID BUS 110). |
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| Required Core Choice (Select One) | 3.00 | ||
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| BUS 35: Leading and Supervising Teams | 3.00 | ||
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Unit(s): 3.00
This course invites current and future managers to build foundational skills for leading teams of employees in a diverse, multicultural work environment. The focus is on self-assessment, analyzing to understand work situations, as well as developing leadership skills and strategies. This course emphasizes individual factors impacting success including communication skills, conflict resolution, motivation, decision making, leadership style, and business ethics. |
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| BUS 64: Principles of Marketing | 3.00 | ||
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Unit(s): 3.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of consumer and business to business (B2B) target markets using the "4 P's": product, promotion, price and place. The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment. |
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| ECON 4: Principles of Microeconomics | 3.00 | ||
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Prerequisite(s): Elementary Algebra or equivalent This is an introductory course focusing on choices of individual economic decision-makers. Topics include scarcity, specialization and trade, market equilibrium, elasticity, production and cost theory, market structures, factor markets, and market failure. (C-ID ECON 201). |
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Term 2
14 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
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| ACCT 20: Introduction to Accounting | 3.00 | ||
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Unit(s): 3.00
This course is an introductory accounting course designed for students with little or no prior training in accounting. Topics span the accounting cycle including analysis of business transactions, journalizing, posting, and preparation of financial statements using a hands-on approach. The course prepares students for entry level accounting careers, further study of accounting principles, or to help small business owners manage their own accounting records. |
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| BCIS 33: Skills for the Working Professional | 1.00 | ||
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Unit(s): 1.00
This course introduces students to identifying essential external and internal communication skills, managing conflict, developing a positive attitude, and creating the professional image for the workplace. |
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| BCIS 81: Microsoft Excel for Business | 1.00 | ||
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Unit(s): 1.00
This course is designed for those who want to learn Microsoft Excel for Windows from the perspective of owning or running a business. Course content includes designing and analyzing worksheets and using formulas and functions with an emphasis on accounting principles. |
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| BUS 50: Sales Strategies | 3.00 | ||
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Unit(s): 3.00
This course introduces personal selling concepts, processes and tools. It emphasizes the importance of ethical, professional conduct; an understanding of consumer behavior; needs-satisfaction selling; and effective two-way communication. Students learn how to find and qualify prospects; establish rapport; ask questions to determine customers' needs; present pertinent product/service features, advantages and benefits; overcome buyers' objections; and close the sale. Students will participate (as buyers, sellers and critical observers) in interactive sales presentations. |
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| BUS 60: Advertising and Promotion | 3.00 | ||
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Unit(s): 3.00
This course introduces students to the function of promotion in relation to business and society. It looks at promotion as a social and economic institution. Emphasis is placed on integrating marketing communications across multiple platforms including social media and other online spaces to achieve the organizations objective. |
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| BUS 68: Web Marketing | 3.00 | ||
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Unit(s): 3.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives. |
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