Certificate in Business on the Web
2018-2019 Map
Total Units: 15
Term 1
15 Units. Specified core courses are signified by icon.| Course Name | Units | Notes | |
|---|---|---|---|
| BUS-64: Princ of Marketing | 3 | ||
|
Unit(s): 3.00
This course explores the nature, function and importance of marketing. It focuses on conducting opportunity analysis, assessing consumer behavior, engaging in marketing research, and target marketing as the basis for devising marketing objectives and plans. Students will develop and assess marketing strategies to meet the needs of target markets (both consumer and business-to-business (B2B)), using the "4 Ps": product, promotion, price and place (distribution). The emphasis is on ethical, needs-satisfaction, relationship marketing in today's global, technology-infused, competitive environment. |
|||
| BUS-68: Business on the Internet | 3 | ||
|
Unit(s): 3.00
This course introduces students to web marketing tools, strategies, application and measurement. It examines benefits and challenges associated with web marketing technologies including web site development, search engine optimization, online advertising, social media, email campaigns, blog marketing, digital public relations, multimedia and mobile marketing. Students will learn how to create a web marketing strategy and then apply web marketing technologies in a measurable way to achieve business objectives. |
|||
| BCIS-13: Business Communication | 3 | ||
|
Unit(s): 3.00
This course applies the principles of creating ethical and effective business communication to letters, memos, emails, and written and oral reports. The course emphasizes planning, organizing, composing, and revising business documents utilizing appropriate software to prepare and deliver written documents and professional-level oral reports. |
|||
| BCIS-15: Web-based Tools for Business | 3 | ||
|
Unit(s): 3.00
This course examines the role that the end-user plays in monitoring, maintaining, and managing the web-based technology tools being used by businesses to improve and support collaboration, communication, and processes. Web-based tools and services used in business, including those used for communication, collaboration, social media, storage, and live support will be examined and applied. Tools such as OneDrive, Skype and Twitter will be used. |
|||
| BUS-25: Small Business Mgmt | 3 | ||
|
Unit(s): 3.00
This course covers the practical considerations, challenges and rewards associated with starting and operating a small business. The course explores how to identify small business opportunities; the factors influencing entrepreneurial success; and financing, marketing, managing, record-keeping and computer applications to support small business operations. Each student will identify a business opportunity, then create a detailed business plan. |
|||
Notes:
This certificate is recommended for students who already have an associates or bachelor's degree.